The importance of shopping tourism for shops makes the most sought after shopping streets are precisely the best known by visitors.
Barcelona has several shopping centers frequented by all types of visitors, from lovers of culture or music to participants in congresses.
To the profitability of the main commercial streets of the city condal is added the great amount of visitors that can congregate in a few days. Tourists looking for the big firms. Like those of the Mobile World Congress, for which it has come to enable shuttle buses for shopping.
During the last months, several studies have coincided in pointing out the importance of the visitor for the commercial axes of Barcelona. Avenues, boulevards and shopping streets that stand out among the most important in Europe.
Although the Portal de l’Àngel and Paseo de Gracia are still the most quoted by the brands. Detail that makes the difference in rental income.
Tourist as the king of shopping
The tourist record of 2016 has had an undoubted impact on the economy of cities like Barcelona.
The trade association Barcelona Oberta is working on a report on the impact of the visitor on the main purchasing axes of the city. A report, which is still in the process of being drawn up, is already bringing forward data of interest. Among them, that the most frequented streets should from 30 to 60% of their turnover to tourism.
Here are the main avenues of the Eixample, such as Paseo de Gracia and Rbla Catalunya, areas bordering the Ciutat Vella, such as Pl Catalunya and Pelai Street, and large axes of the Old Town, such as La Rambla or part of the Born.
All of them above other areas like the rest of the Quadrat d’Or and the renewed Avda Diagonal. Indeed, the arrival of tourists has managed to compensate for the slow recovery in domestic consumption.
A matter of which some axes like the Paseo de Gracia can give good account. This emblematic boulevard, desired by all luxury brands, owes more than 80% of its turnover to the foreign visitor. But it also attracts other audiences: investors.
The high concentration of commercial streets in Barcelona, opposite Madrid, is perfect for the tourist to enjoy a great showcase in the blink of an eye. Therefore, the Paseo de Gracia is home to millionaire investments, in front of axes like the Born.
Why the tourist always looks for the reference boulevard, while the local buyer looks for alternative places.
Elite in the commercial streets of Barcelona
On the second anniversary of its renovation, what differentiates Avda Diagonal from Paseo de Gracia?
Much more than it seems. La Diagonal has managed to be a viable and commercially profitable axis. But despite the short distance, it is still far from the Barcelona walk of reference.
The new design and the pacification of the traffic have managed to give life to the section that goes under Sant Gervasi-Galvany. Most of its premises have a tenant and incomes have risen 22% a year. However, this figure is only a fifth of the rent in the Portal de l’Àngel or the Paseo de Gracia.
Two axes located in the elite of the European shopping streets, as Ascana recalls.
These are data very similar to those published by Cushman & Wakefield. In which both the Diagonal and Paseo de Gracia are clear examples of two rising axes.
Although, with the current rate of rise in prices, the Diagonal can climb positions very soon. As long as the tourist gets carried away, and not only is territory of local consumption.
