Barcelona dresses for wedding to embrace a new edition of the Bridal Fashion Week. More brands and events around the city are some of their news.
You only pass by the altar only once in your life, and that may be the secret of this fascinating world where nothing is left to chance.
Judging by spending on bridal gowns and the arrival of new markets, the world of bridal fashion beats over the years and generations with renewed energy.
To test this approach the 26th edition of the Barcelona Bridal Fashion Week is going to be held from 26th to 29th of April in the “Fira de Barcelona”. A bridal event with parades, news of the big brands, professional conferences and events which are open to general public all around the city.
This year, the Bridal Fashion Week is accompanied by the presentation of a report on new consumer trends among the future generation of ‘millennials’ brides.
International style, design and production of consumer trends, in a fashionable city.
Nothing can fail at the most important day!
Barcelona Bridal Fashion Week 2016
Barcelona Bridal Fashion Week have been, for decades, one of the most important events in the sector. An event in which this year are going to be 24 parades featuring national and international designers and will be held with their collections for the 2017 season.
Not forgetting the more than 260 fashion brands, mostly from outside our country, which will bring new wedding fashion for brides and grooms. A wide range of companies that exceeds by 13% the last year event, and that will leave its proposals on display from 29th of April to 1st of May.
Highlights the presence of Naeem Kha, designer of Indian origin and established in New York, who has dressed all kinds of celebrities and Gaul also Lahav, from Israel, with a new collection.
The expected Houghton firm from the US that brings new proposals and flagship models which will debut in Barcelona. Also, we should not forget the classic names who have spent years placing the Bridal Fashion Week at the top.
Parallel to the presentations, this week the bridal fashion is an important business focus and includes the participation of the city. The presence of 400 buyers from over 40 countries and the events which are going to take place in all Barcelona; such as a photographic exhibition at Plaza España, the five special designs of the ‘IED’ or Weeding Summit of Caixaforum.
The ‘millennial’ generation up to the altar
Barcelona Bridal Fashion Week 2016 will begin with the presentation of an important report for the sector. It is the study by José Luis Nueno, professor at the IESE Business School, and entitled ‘Millennial brides, born in the 80’s, married today’.
This generation, born between 1983 and 2000, approaching the altar without skimping on anything and exploiting new markets among Asian countries, especially China.
The report helps to understand how the bridal spending is distributed. In Spain, for example, a wedding budget is around 16.500 euros.
The wedding industry is a gem among events. A sector in our country which has an annual turnover of 1.246 million euros and which produces 755.000 dresses a year which are ‘Made in Spain’.
