To talk about the two great Spanish capitals is to think about good weather and many places to visit. The perfect plan for shopping tourism.

At the gates of spring, which will begin on March 20, the tourism sector is once again one of the most active. The cities of average Europe get their best image and many shops release a new image.

In all of this, travel and retail have a fundamental role as a source of business. And both Barcelona and Madrid prepare for a new season of shopping tourism.

The forecasts can not be better. The ‘Retail Destination Index’, made by Savills, in the Top 10 of the best cities to go shopping.

While the latest data from ‘European Cities Marketing put Barcelona and Madrid as two of the four European capitals with more overnight stays.

Spring arrives and with it: tourists!

Top Retail Destinations

The European ranking of shopping tourism has many competitors, but only a few winners.

According to ‘Retail Destination Index 2016‘, London is the main shopping destination in Europe. A list in which Barcelona and Madrid rise positions, with a tourist spending only lower than Paris and London.

Of the group of tourists who visited Spain in 2016, the travelers of the city condal spent 8.300 million euros. While those who took Madrid as a destination invested 7,200 million during their stay.

This fact does not go unnoticed by large firms. Shopping is one of the big tourist attractions and brands want to take advantage of it.

In that sense, the study of Savills allows to study the European capitals in order to plan new and attractive locations.

That is why Preciados, Serrano or the Gran Vía de Madrid, next to the Portal de l’Àngel or Passeig de Gracia in Barcelona are already trading above 220 € / m2 per month. At the level of the great commercial streets of the world.

Tourists in Barcelona and Madrid

Capitals such as London, Paris or Berlin appear constantly among the most overnight stays.

However, Barcelona and Madrid do not stop growing in that aspect. According to data from European Cities Marketing, both cities are ranked fifth and sixth in the European ranking.

Barcelona and Madrid, first and fourth city where most overnight stays
Barcelona and Madrid, first and fourth city where most overnight stays

Two positions within the Continental Top 10. Although the growth rate of Spanish capitals far exceeds the European average.

Barcelona is the city with the highest number of overnight stays. The city rose by 8.5% a year, ahead of London (7.3%). Madrid recorded the fourth highest growth in Europe (6.4%), behind Amsterdam (6.6%).

Excellent news to receive good weather and tourism shopping travelers.

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